Like mentioned, any good ponzi needs new people coming into it - and pumps are no different. How BPS usually operates is that at the start of a cycle they pump coins at their own expense (remember that question: where does the money come from? , well in the first few pumps of a cycle - the answer is the Administrators of BPS). Why would an admin put their own money to risk to grow others' wallets at their own expense? The idea is that the first few pumps in a cycle are really good, most people (sometimes even without a bot) will usually make a sizeable return on their investment. This gets people excited, so they tell their friends, their family members, their coworkers, etc that they made money. Then when the next pump comes around, there's a lot more people involved, and the people that joined their previous signal are entering the pump with a lot of money, which is at the point in time where admins cash in (in the case of BPS, they dump hundreds of thousands of dollars on incoming buy pressure). It's a cycle, and an ugly one.